• PEFC as an established leader in the continuous growth of certified sustainable forest management.
• Development of realistic standards and policies.
• Continuous development and improvement.
• Development of proactive partnerships for the delivery of SFM.
• Communicate the economic benefits of SFM.
• Positive contribution towards mitigating the effects of climate change.

2. Market Access

• Substantial growth in the global market for certified products originating from sustainably managed forests.
• Improvement in the supply chain processes for products from sustainably managed forests.
• PEFC as a market leader in the supply of certified products.
• Universal recognition and acceptance of PEFC for the benefit of its members.
• Effective communication.

3. Economic Benefit

• Provide a financial return for the SFM community.
• Encouraging external funding to the benefit of the SFM community.
• Provide a cost efficient service for stakeholders.

4. Rural Development

• Contribute to maintaining and strengthening local communities and jobs.
• Provide sustainable employment.